Mailing List Information:

PERSONNEL:

Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918

SUMMARY DESCRIPTION:

Buyers of books that specialize in vocabulary, phonics, and reading comprehension, as well as materials for students with learning differences.
10% male, 61% female.
Average unit of sale 120.00.

LIST SOURCE:

Direct mail.

SELECTIONS WITH COUNTS:

Segment:	Total Number:	Price per/M:
U.S. buyers (thru mid-April 05) Last 12 months buyers Last 6 months Minimum order 5,000.	85,773 53,222 23,044	Please Inquire

OTHER SELECTIONS:

State, SCF, Zip, 11.00/M extra; gender, 6.00/M extra; business/home address, 11.00/M extra; key coding, 6.00/M extra.

METHOD OF ADDRESSING:

Cheshire labels, 4-up; pressure sensitive labels, 8.00/M extra; mag tape, 30.00 fee; diskette, 30.00 fee; e-mail, 50.00 fee; cartridge, 30.00 fee.

RESTRICTIONS:

Sample mail piece required.

MAINTENANCE:

Updated quarterly.

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