Mailing List Information:

PERSONNEL:

Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918

SUMMARY DESCRIPTION:

Elementary and pre-school teachers who buy books and materials to enhance their teaching skills.
3% male, 89% female.

LIST SOURCE:

60% direct mail sold, 40% internet/online/website registration, 3rd party.

SELECTIONS WITH COUNTS:

Segment:	Total Number:	Price per/M:
Universe Hotline (3 mos.) Active on-line buyers Males Females Expires (12 month) On-line expires (12 month) (*) Fundraising rate, 75.00/M.	73,000 22,000 10,000 2,700 65,000 30,000 1,800	Please Inquire

OTHER SELECTIONS:

3 month hotline, 16.00/M extra; 6 month hotline, state, SCF, Zip, home/school address, 11.00/M extra; hotline, 21.00/M extra; key coding, 2.00/M extra.

METHOD OF ADDRESSING:

Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee.

RESTRICTIONS:

Sample mail piece required.

Doubleday Entertainment Professional - Teacher/Education Masterfile Mailing List Data Cards