| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Elementary and pre-school teachers who buy books and materials to enhance their teaching skills.
3% male, 89% female. | | | LIST SOURCE: | | 60% direct mail sold, 40% internet/online/website registration, 3rd party. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Universe
Hotline (3 mos.)
Active on-line buyers
Males
Females
Expires (12 month)
On-line expires (12 month)
(*) Fundraising rate, 75.00/M. | 73,000
22,000
10,000
2,700
65,000
30,000
1,800 | Please Inquire |
| | | | | OTHER SELECTIONS: | | 3 month hotline, 16.00/M extra; 6 month hotline, state, SCF, Zip, home/school address, 11.00/M extra; hotline, 21.00/M extra; key coding, 2.00/M extra. | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | |
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