Mailing List Information:

PERSONNEL:

Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918

SUMMARY DESCRIPTION:

Subscribers to The Advocate- The National Gay and Lesbian Newsmagazine covering news, current affairs and arts and entertainment from a gay perspective.
78% male; average age 42.
Average unit of sale 40.00.

LIST SOURCE:

Direct mail.

SELECTIONS WITH COUNTS:

Segment:	Total Number:	Price per/M:
Active subscribers 6 month hotline subscribers 0-12 month expires 3 month hotline subscribers (*) Fundraisers rate, less 20.00/M. Minimum order 5,000.	Please Inquire	Please Inquire

OTHER SELECTIONS:

State, SCF, Zip, gender, 7.00/M extra; key coding, 2.50/M extra.

COMMISSION, CREDIT POLICY:

20% to all brokers

RESTRICTIONS:

Sample mail piece required.

MAINTENANCE:

2 times a year.

The Advocate Mailing List Data Cards