| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine on home entertaining, food and its presentation, tableware, kitchen design, travel and restaurants.
24% male, 76% female; average age 48.
Average unit of sale 24.00. | | | LIST SOURCE: | | 85% direct response direct to publisher. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Base rate
Active subscribers
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
Active direct to publisher subscribers
6 month expires
12 month subscribers
Active Canadian | 838,660
47,844
165,264
405,459
627,398
117,783
646,686
13,770 | Please Inquire |
| | | | | OTHER SELECTIONS: | | Please inquire. | | | METHOD OF ADDRESSING: | | Diskette, 2.00/M extra; CD-ROM, 125.00 fee; e-mail, 40.00 fee; FTP, 40.00 fee; 3480 IBM cartridge, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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