| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.
26% male, 61% female; average age 45.
Average unit of sale 24.95. | | | LIST SOURCE: | | Direct mail sold. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active subscribers
1 month subscribers
3 month subscribers
Active book buyers
Total expires | 854,535
59,724
185,122
499,193
456,194 | Please Inquire |
| | | | | OTHER SELECTIONS: | | COA, gender, paid, renewals, 7.00/M extra; SCF, state, Zip, 8.00/M extra; Zip+4, 5.00/M extra. | | | METHOD OF ADDRESSING: | | E-mail, 50.00 fee; mag tape, 25.00 fee; pressure sensitive labels, 6.50/M extra; key coding, 1.50/M extra; cartridge, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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