| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine of recipes, articles on food preparation, formal dining, domestic and international travel, cultural activities, etc.
24% male, 76% female; average age 47.
Average unit of sale 20.00. | | | LIST SOURCE: | | Direct response. 74% direct-to-publisher. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Base rate
Active subscribers
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
Active direct to publisher subscribers
6 month expires
12 month hotline subscribers
Active Canadian subscribers | 631,353
32,115
111,508
249,942
426,802
169,443
427,403
7,632 | Please Inquire |
| | | | | OTHER SELECTIONS: | | 3 month, 12.00/M extra; 6 month, gender, 7.00/M extra; key coding, 2.00/M extra; source, business - individual name, direct to publisher, gift givers, 12.00/M extra; Neilson County, new to file, paid, province, 7.00/M extra; renewals, 12.00/M extra; running charge, 8.00/M extra; new movers, 12.00/M extra; 1 month, 17.00/M extra; state, SCF, Zip, 7.00/M extra. | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up, 25.00 fee; pressure sensitive labels, 4-up, 10.00/M extra; diskette, 75.00 fee; CD-ROM, 75.00 fee; e-mail, 34.00 fee; FTP, 34.00 fee; 3480 IBM cartridge, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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