PERSONNEL: | Lori Kelly DirectMail.com Email: lkelly@directmail.com Phone: 866-477-1918 | | SUMMARY DESCRIPTION: | Direct mail buyers of scholarly, academic and professional/reference books. 58% male, 20% female. | | LIST SOURCE: | Direct mail. | | SELECTIONS WITH COUNTS: | Segment: | Total Number: | Price per/M: | Please inquire. | Please inquire. | Please inquire. |
| | | | OTHER SELECTIONS: | State, SCF, age, estimated income, presence of children, home owner, renter, marital status, 10.00/M extra; hotline (6 month), hotline (12 month), 12.50/M extra; children age range, fundraising contributors by category, zip select, 10.00/M extra; key coding, 2.50/M extra. | | METHOD OF ADDRESSING: | Cheshire labels, 4-up, 3.00/M extra; pressure sensitive labels, 10.00/M extra; mag tape, 30.00 fee; cartridge, 25.00 fee; diskette, 15.00 fee; e-mail, 50.00 fee; CD-Rom, 20.00 fee. | | RESTRICTIONS: | Sample mail piece required. | | MAINTENANCE: | Updated monthly. | |
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