| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Individuals interested in beautifying their homes, discovering the latest trends in decorating and entertaining, and creating elegant hand-made gifts for holiday celebrations.
5% male, 95% female; average age 45.
Average unit of sale 22.00. | | | LIST SOURCE: | | Direct mail. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active members/subs
6 month
90 day
30 day
Average household income
Home value | 290,156
120,766
75,033
23,509
52,000
128,000 | Please Inquire |
| | | | | OTHER SELECTIONS: | | Key coding, (up to 9 digits), 1.00/M extra; change of address, 11.00/M extra; SCF, state, Zip, 6.00/M extra; run charge, 10.00/M extra; monthly hotline, 16.00/M extra; 3 month hotline, 11.00/M extra; 6 month hotline, 6.00/M extra; paid, 11.00/M extra; gender, 6.00/Me extra; source, renewals, 11.00/M extra. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | Pressure sensitive labels, 8.00/M extra; diskette, 50.00 fee; e-mail, 50.00 fee; cartridge, 50.00 fee; CD-ROM, 50.00 fee; modem, 50.00 fee; FTP, 50.00 fee; BBS, 50.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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