| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine devoted to the pleasures, problems, people and politics of Connecticut.
41% male, 59% female; average age 55.
Average unit of sale 18.00. | | | LIST SOURCE: | | Direct mail package insert. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Base rate
Active subscribers
Active male subscribers
Active female subscribers
Active subscribers at home address | 30,925
9,477
13,909
26,943 | Please Inquire |
| | | | | OTHER SELECTIONS: | | Zip, gender, 7.00/M extra; key coding, 3.00/M extra; running charge, 10.00/M extra; rush charge, 101.00 fee; SCF, 7.00/M extra. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 13.00/M extra; cartridge, 25.00 fee; e-mail, 34.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | |
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