| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a publication for Chevy aficianados whose interest entails buying, building, restoring and modifying high performance Chevrolet vehicles.
91% male, 6% female; average age 42.
Average unit of sale 18.00. | | | LIST SOURCE: | | 61% DTP. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active subscribers
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
12 month expires
Active mail order/credit card buyers | 112,585
7,438
18,040
35,893
37,080
88,624 | Please Inquire |
| | | | | OTHER SELECTIONS: | | Gender, 11.00/M extra; change of address, 16.00/M extra; last 1 month hotline subs, 21.00/M extra; last 3 month hotline subs, 16.00/M extra; last 6 month hotline subs, paid, source, state, SCF, Zip, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated weekly. | |
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