| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Masterfile of House of White Birches subscribers and catalog buyers, Needlecraft Shop subscribers and book buyers and Annie's Attic subscribers and catalog buyers.
90% female; average age 51.
Average unit of sale 20.00. | | | LIST SOURCE: | | Direct mail. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active subscribers and buyers
Active paid subscribers and buyers
1 month subs/buyers hotline
3 month subs/buyers hotline
6 month sub expires | 1,280,506
1,153,602
77,517
231,109
126,142 | Please Inquire |
| | | | | OTHER SELECTIONS: | | 6 month hotline, 11.00/M extra; interest, 15.00/M extra; paid, SCF, state, Zip, 8.00/M extra. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 4-up, 7.50/M extra; e-mail, 50.00 fee; IBM cartridge - 3480, 25.00 fee; mag tape, 9 Track/1600 BPI, 25.00 fee; mag tape, 9 Track/6250 BPI, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. NCOA. | |
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