| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine of undiscovered, reader recommended, off the beaten path places all across North America, favorite backroad hideaways, hometown cafes, gorgeous scenic overlooks, lively local districts, outdoor recreation facilities, etc.
32% male, 57% female.
Average unit of sale 19.98. | | | LIST SOURCE: | | 97% direct response DTP. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active subscribers
1 month subscribers
3 month subscribers
6 month subscribers
3 month COA
Catalog buyers & subscribers | 235,238
15,268
45,271
82,040
5,677
57,720 | Please Inquire |
| | | | | OTHER SELECTIONS: | | Nielsen County, SCF, state, Zip, 6 month hotline, source, 8.00/M extra; change of address, 11.00/M extra; new to file, renewals, paid, gender, 8.00/M extra; 1-2 month hotline, 16.00/M extra; 3-5 month hotline, gift givers, 11.00/M extra; key coding, 1.00/M extra. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | 3480 cartridge, 25.00 fee; cartridge-3490, 25.00 fee; diskette, 75.00 fee; electronic transfer, 40.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | |
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