PERSONNEL: | Lori Kelly DirectMail.com Email: lkelly@directmail.com Phone: 866-477-1918 | | SUMMARY DESCRIPTION: | Subscribers to Baseball Digest, Bowling Digest, Football Digest, Hockey Digest, Basketball Digest. 80% male; average age 39. Average unit of sale 29.95. | | LIST SOURCE: | Direct mail. | | SELECTIONS WITH COUNTS: | Segment: | Total Number: | Price per/M: | Total list Auto racing digest Baseball digest Football digest Basketball digest Hockey digest Bowling digest Wrestling digest Soccer digest Net name arrangement (minimum 50,000) 85% plus 7.00/M running charge. Minimum order 5,000. | 877,268 126,572 251,656 279,410 66,945 73,537 38,911 32,498 33,876
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| | | | OTHER SELECTIONS: | Recency, hotline, 10.00/M extra; SCF, Zip, gender, state, 5.00/M extra; key coding, 2.50/M extra. | | COMMISSION, CREDIT POLICY: | 20% to all brokers | | METHOD OF ADDRESSING: | Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 30.00 fee; diskette, 30.00 fee; FTP, 75.00 fee. | | RESTRICTIONS: | Sample mail piece required. | | MAINTENANCE: | Updated monthly. | |
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