| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine that features articles on decorateing, renovation, collecting, antiques, old-world crafts, gardening, regional food specialties, and profiles of country families.
19% male, 81% female; average age 46.
Average unit of sale 21.97. | | | LIST SOURCE: | | Direct mail sold. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Universe
Hotline (monthly)
3 month
6 month
Change of address (3 month)
Expires | 863,970
47,030
164,420
224,620
14,910
506,000 | Please Inquire |
| | | | | OTHER SELECTIONS: | | 1 month hotline, 16.75/M extra; 3 month hotline, 12.00/M extra; state, SCF, Zip, gender, 9.00/M extra; 3rd party blow in, 10.00/M extra; renewals, 11.00/M extra; 6 month hotline, 9.00/M extra; change of address, 12.00/M extra; paid, 11.00/M extra; enhancements, 14.50/M extra; key coding, 43.50/M extra; composite interest, 16.00/M extra; DMS, DTP, 11.00/M extra. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | Diskette, 25.00 fee; e-mail, 50.00 fee; CD-ROM, 25.00 fee; FTP, 50.00 fee; tape conversion fee, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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