BusinessWeek Consumer Enhanced Database
Mailing List Information:
PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918
SUMMARY DESCRIPTION:
Enhanced file of consumers who subscribe to BusinessWeek Online.
60% male, 40% female.
LIST SOURCE:
Direct response.
SELECTIONS WITH COUNTS:
| Segment: | Total Number: | Price per/M: |
Total subscribers
Age:
18-34
35-54
55-64
65+
Income:
Under 30,000.00
31,000.00 - 55,000.00
56,000.00 - 100,000.00
101,000.00 - 150,000.00
Marital status:
Married
Single
Presence of children:
Yes
1 child
2 children
3+ children | 354,325
27,313
98,177
44,760
57,836
112,012
61,799
33,245
19,285
104,821
28,005
132,165
23,391
8,971
2,974 | Please Inquire |
OTHER SELECTIONS:
Hotline (3 month), 10.00/M extra; hotline (6 month), 5.00/M extra; age, credit card holder/type, gender, home owner, home value, homeowner/renter, household income select, lifestyle select, number of children, presence of children, SCF, state, Zip, 10.00/M extra; key coding, 3.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 25.00 fee; diskette, 25.00 fee; e-mail, 55.00 fee; cartridge, 30.00 fee; Zip tape, 50.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated monthly.
