Intelligent Marketer
"The Intelligent Marketer" white paper series presents fresh content, best practices, and offers practical tools for marketers. The DirectMail.com team is excited to create new content for the industry and provide new frameworks for executing data-driven programs.
A Marketer's Data Outlook
• Jim Jimerson • SEP. 2013 • Intelligent Marketer, Data, Businesses
Keys To Successful Change for Three Vertical Markets
The modern retailer struggles primarily with customer experience optimization and customer relationship management. Brick-and-mortar stores are seeing an increase in supply costs and rent along with a decline in in-store traffic. They struggle to have an appealing and relevant assortment given the proliferation of online competition. Online businesses, on the other hand, struggle to understand their customer profiles and household demographics and off-line buying behavior. They often lack the expertise to analyze data outside of online transactions...
Charitable Share of Wallet
• Jim Jimerson • AUG. 2013 • Intelligent Marketer, Revenue, Fundraising
Increase Your Net Revenue with DirectMail.com's Fundraising Solution
Using this exciting solution as part of your fundraising mix, you can increase response rates and reduce costs for your organization. Charitable Share of Wallet (CSW), a custom, data-driven solution, combines data, analytics, and dynamic creative concepts to increase nonprofits’ net revenue via decreased direct marketing costs and increased donor response rates. The solution, which is the latest offering from DirectMail.com’s fundraising practice, incorporates five separate techniques that its experts use alone or in combination to achieve greater return on marketing investment (ROI)...
Mining Big Data
• Jim Jimerson • MAY. 2013 • Intelligent Marketer, Data, Mid-Sized Companies
The Value of Data Economics
The concept of big data might seem overwhelming if you’re a mid-sized commercial brand. Who has the time or energy to study in-house data, let alone the myriad of data vendors promising immediate results? However, if you stick with the status quo, you’re likely to be spinning your wheels and letting your competitors pass you by...
Getting The Most Out of Your Marketing Data
• Jim Jimerson • APR. 2013 • Intelligent Marketer, ROI, Campaign
Five Ways To Improve Your ROI
Thomas Jefferson once said "I find that the harder I work, the more luck I seem to have." In marketing, a successful campaign is not based on luck but hard work. Some of that work involves the development of powerful messaging and appealing graphics, but much of that work involves data analysis. If you make the effort to drill down into your marketing data, you will find the secrets to getting the results that you want. Our experience with clients show that 40% of a campaign’s effectiveness is driven by the audience or data source, 40% by the offer, and 20% from the creative package...
Using Geo-Targeting To Boost Your Sales
• Jim Jimerson • MAR. 2013 • Intelligent Marketer, ROI, Geo-Targeting
Five Tips You Can Implement Today
To improve the performance and ROI of your marketing efforts, there’s one strategic approach with proven results: geo-targeting. Leveraging geography, demographics, interests, and buying data, geo-targeting gives you valuable insights into your customer portfolio, enabling you to quickly and inexpensively attract new customers and retain existing ones...
