Healthcare
Insight and Data Solution for the Healthcare Marketplace

The healthcare market is changing quickly and organizations are looking for insight and strategies to support their growth and new business models.

Knowing who your geo footprint for prospective and existing customers are -- where, how, and how often they prefer to be contacted -- is the kind of insights DirectMail.com’s professionals will provide your organization. Our patented GeoInsight and data analytics solutions is a custom, data-driven solution that combines data, analytics, and dynamic creative concepts to increase nonprofits’ net revenue via decreased direct marketing costs and increased donor response rates.

The solution, which is the latest offering from DirectMail.com’s fundraising practice, incorporates five separate techniques that its experts use alone or in combination to achieve greater return on marketing investment (ROI). Additionally, our patented GeoInsight data engine has the ability to create a classification that accurately provides a consumers composition, financial profile, choices, preferences and habits to enhance the understanding of households’ lifestyles discriminating between consumer conditions and behaviors.

In today’s highly competitive marketplace, it’s important to understand how and when to communicate with customers. Through our Healthcare Data Assets, DirectMail.com can also create unique "Therapy Triggers" segments. This segmentation could guide healthcare professionals and entities to understand market area within their geo footprint. The number of segments would have to be determined after further discussion and could be applied using radius around multiple locations. The insight gained from these segments would enable healthcare professionals to connect on a personal level with these consumers, influencing their decisions when it comes to medical care and what the triggers are in that decision making process.

In today’s highly competitive nonprofit marketplace, developing and executing an integrated, multi-channel fundraising communications plan that combines the right balance of reach and touch have never been more important.

View and download our recent Intelligent Marketer focused on helping Healthcare organizations leverage GeoInsight and Unique Data Sets.