ApproachA SMARTER WAY TO MARKET
As a direct marketing pioneer, DirectMail.com developed an Intelligent Marketing Process (IMP) to help you enhance your creative, target your messaging, leverage your data, and ultimately build a strong and growing bottom line.
AGENCY LED ENGAGEMENTS
DirectMail.com has a highly loyal customer base and is able to retain clients for an average of 12 years because we offer flawless execution and innovative technology from start to finish. In order to determine the best way to strengthen your branding, messaging, and offers, we will:
- Identify and secure optimum channel selection for each target audience through powerful data analytics and segmentation strategies.
- Push and pull customer or donor traffic to specific microsites using highly personalized messages and offers.
- Create, develop, execute, track, and measure each channel – from mail to mobile, from personalized URLs to hard-linked QR codes, from SEO articles to select social media.
At DirectMail.com, we are never afraid to measure our success. Our agency offers regular creative audits to ensure that we are leveraging branding and marketing effectiveness, identifying cross-selling and up-selling opportunities, and maximizing ROI.
