About

Kirk Swain
Kirk Swain, son of DirectMail.com co-founder John Swain, learned directly from an industry pioneer all the knowledge needed to establish the company as one of the country's leading providers of direct marketing solutions. His personal interest in industry innovations and new trends helps him chart the strategic direction of the firm, adjusting the business plan in response to marketplace changes and leveraging new opportunities as they emerge. Kirk oversees key corporate operations as well, focusing on print-related manufacturing, financial matters, accounting, government compliance and legal negotiations. He serves on the Board of Directors of the Printing and Graphics Association MidAtlantic and is an active member of the Direct Marketing Association of Washington, DC.

Outside the company, Kirk is known for his community involvement. Over the years, he has served on numerous boards and associations in the Calvert County area. His exemplary service and philanthropic commitment have been recognized by numerous awards, including the Calvert County Chamber of Commerce's John C. Smith Award for Outstanding Achievement. Close

Bob Salta
Robert Salta, son of DirectMail.com co-founder Joseph Salta, worked his way up the company's management ladder, learning each facet of the business from the bottom up. He helped transition the company from an agency to a full-service solution provider and assisted efforts to bring list management, printing, a data service bureau and a mail shop to the business mix. He also was a driving force behind the 2006 decision to move to an Internet-based service delivery model and launch the DirectMail.com name. This move helped grow the company from 30 employees to over 250, and increase revenue by nearly 400%. Not content to rest on these laurels, Bob is assisting DirectMail.com's efforts to become a recognized leader in data-driven solutions for mid-market and enterprise-class firms.

Bob oversees sales, agency activities, the mail division and data assets. He created the National Do Not Mail List, a free service designed to stop unwanted advertising mail. He also was a driving force behind efforts to employ individuals with special needs within the firm, leading to employer of the year awards and meritorious service awards from The Arc of Maryland and The Arc of Southern Maryland. Close

Lily Swain
Lily oversees DirectMail.com's accounting function, assuring that appropriate policies, procedures and internal controls govern all financial reporting. Because DirectMail.com operates as a single entity but comprises eight separate business units, tracking cash flow and recording revenues and expenses can be a challenge across a firm with nearly $40 million in annual revenue.

Lily provides financial projections and supports organizational strategies by offering accounting and financial information, analyses, and recommendations. She then assures that accounting operations are in line with organizational objectives.

Lily volunteers in her spare time, keeping the books for two small associations in Calvert County. Close

Shawn Salta
Shawn is a third-generation executive at DirectMail.com and a certified direct marketer who brings a wealth of direct marketing industry knowledge to his position. Shawn oversees multiple aspects of DirectMail.com’s business operations, including all mail shop and fulfillment operations. He specializes in new technology identification with the goal of streamlining operations as well as increasing overall enterprise efficiency. Shawn also works with Sales and Marketing to identify and close new business opportunities and optimize customer relationships.

Shawn is Chair of the Community Foundation of Southern Maryland. Previously, he served as Industry Chair, Washington Metropolitan Postal Consumer Council (WMPCC), where he helped improve mail programs to better serve U.S. Postal Service mailers, vendors and other customers. Shawn was instrumental in the development of Enhanced Postal Optimization, a program that generates cost savings and faster delivery options for DirectMail.com’s clients throughout the country.

Shawn joined the firm in 2002. He holds a B.S. in economics from the University of Delaware.Close

Mike Savage
Drawing on over 20 years' experience in high-growth organizations, Mike is developing and implementing a strategic roadmap to establish DirectMail.com as the premier source of data-driven technology solutions for mid-market and enterprise customers. Part of his approach entails expanding DirectMail.com's existing marketing platforms including Agency Services, Data Analytics, Marketing Technology, Geotargeting Solutions and Production Services and establishing new revenue-generating areas.

Savage's career includes a number of senior executive roles at national marketing firms such as Merkle and Snyder Communications where his leadership skills contributed to significant corporate growth.Close

Price Anderson
Price brings a wealth of experience and rare perspective to the position of VP, Sales & Marketing. Rather than viewing his role as selling commodities or services, he views his most important function to be developing relationships with prospects and truly understanding the outcomes each hopes to achieve. With this knowledge, Price and his team then match DirectMail.com's internal resources to the company's needs and deliver the positive results sought.

This collaborative mindset continues long after contract signing. Price stays involved, helping to create and refine the marketing solution devised and assure ongoing customer satisfaction. Price plays a key role in establishing DirectMail.com's sales focus and also helps bring new data assets and solutions to the associated market niches.

Price has been with DirectMail.com for nearly 20 years, coming to the firm from Lewis Direct. Close

Joe Leger
Joe fulfills many responsibilities in this demanding position that cuts across many business functions. He provides strategic leadership to DirectMail.com's data analysis and web services teams; helps develop customer retention and prospect marketing strategies relative to database marketing, analytics and modeling; and oversees development services for marketing portals, PURLs, microsites and e-channel integration. At the same time, he manages corporate, franchisee and retail print-on-demand (POD) solutions, where web-to-print technologies, list acquisition, data processing, digital print integration and mail functions coordinate flawlessly to produce high-value customer marketing campaigns.

Joe's vision is guiding efforts to continue to evolve the firm's proprietary GeoInsight marketing intelligence platform and expand the consumer/business data warehouse DirectMail.com can offer customers, especially in industry verticals where specialized data is difficult to acquire. Close

Devon Struck
Devon's background in executing major multichannel direct marketing programs and her customer service experience enable her to lead DirectMail.com's Agency Services division with a perspective few directors possess. Beyond the ability to discern what customers want, she has the vision and know-how to deliver a 360 degree agency approach that leverages DirectMail.com's proprietary technology solutions and data assets in new and innovative ways. Devon specializes in devising focused marketing solutions and processes that combine the use of data, multichannel campaigns and cross-functional agency teams to achieve and surpass customers' expectations.

Devon came to DirectMail.com from Merkle, where she managed large national accounts within its fundraising group. Close