Blog Post

4 InstaTips for Fundraising on Instagram

InstaTip #1: Upgrade Your Profile

Don't use a personal Instagram account for your nonprofit! Instead, create a business account tailored to your organization. This not only adds professionalism but also provides access to analytics and promotional tools.

Helpful Hint: Ensure your profile is fully completed, including a trackable link in your bio that directs users to a landing page where they can donate. Each time you post, remind your followers to visit the link in your bio to support your cause.

InstaTip #2: Use Hashtags Wisely

Hashtags are crucial for expanding your reach, but don't overdo it. Research shows that using more than 10 hashtags per post can reduce engagement. Stick to relevant, impactful hashtags to keep your posts clean and effective.

Common Fundraising Hashtags: #donate, #charity, #instagood, #fundraiser, #makeadifference, #fundraising, #yourdonation.

Ensure your hashtags are memorable and easy to share, making it simpler for supporters to amplify your message.

InstaTip #3: Take Advantage of Instagram Stories

Instagram Stories are an excellent way to engage your audience in real time. Think of them as a blend of Instagram and Snapchat, providing a platform for time-sensitive, engaging content.

Helpful Hint: Stories expire after 24 hours, so use them wisely. Share stories that align with specific campaigns, such as updates for your GivingTuesday initiatives. This creates a sense of urgency and keeps your audience engaged.

InstaTip #4: Always Share Your Successes

Celebrating your progress and success is key to maintaining enthusiasm and encouraging more donations. Post updates on how much has been raised, and share impactful stories about how the donations are making a difference.

Highlighting your successes allows your followers to share your achievements with their networks, broadening your reach and building community support.