ADRA International Selects DirectMail.com as Fundraising Agency
The Adventist Development and Relief Agency (ADRA) has engaged DirectMail.com (DMC), to develop a new direct marketing and fundraising campaign strategy.
March 12, 2015
The Adventist Development and Relief Agency (ADRA) has engaged DirectMail.com (DMC), a leading provider of integrated marketing solutions, to develop a new direct marketing and fundraising campaign strategy. This new approach will revolutionize the way ADRA raises funds and engages donors in support of their international relief efforts.
As one of the leading non-governmental relief organizations in the world, ADRA’s mission is to identify and address social injustice and deprivation in developing countries, improving the quality of life of those in need. Since 1956, ADRA has developed and promoted community development initiatives targeting Food Security, Economic Development, Primary Health and Basic Education. In addition, ADRA’s emergency management initiatives provide aid to disaster survivors. In 2013, ADRA provided $137 million in aid to more than 21 million people worldwide. Over 4,000 ADRA staff members currently work in 130 countries.
"By using donor intelligence, DMC will help us better understand why our donors support ADRA and enable us to stand out in a hypercompetitive marketplace," says Cheryl Shaw, ADRA’s Senior Director of Marketing and Development. "It’s important that we leverage data and insight to develop our current and next generation donor solicitation strategies and ensure we are consistent with all fundraising efforts. When we saw DMC’s innovative data-driven solution and long client list, we knew they would be the best partner to help meet our goals in the coming years."
"We are thrilled to add ADRA to our long list of successful fundraising clients." explains Devon Struck, DMC’s Direct of Agency Services. "Our team is looking forward to working with ADRA to build a donor engagement and direct marketing platform and process that will generate improved results over the long term."
In addition to ensuring consistency in fundraising and donor campaign strategy, DMC will optimize the production process and provide economies of scale to ADRA. Included in the engagement are key donor intelligence and insights through the use of proprietary data and analytics solutions, such as Charitable Share of Wallet models and DonorChoice audience segmentation. The DMC agency team will leverage these unique solutions to help ADRA improve donor targeting and overall donor campaign execution.
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency and Creative Services, Analytics, Data Products and Technology, Digital Marketing, and Production services. For over 40 years, DirectMail.com's unique GeoInsight Engine and Intelligent Marketing Process have grown clients' market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 marketing and digital professionals, DirectMail.com's proprietary data, business intelligence technology and segmentation products fuel the marketing and CRM efforts of the nation's leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at DirectMail.com, call 1-888-690-2252, or join the conversation on Facebook, LinkedIn, or Twitter
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