A Quick Reference Tip Sheet for Digital Marketing Catches Phrases
April 24, 2019
Author: Leigh Falkler
A colleague of mine sat in a meeting the other day and jotted down all the different lingo that was spoken amongst a team full of Digital Marketers. He was amazed by the jargon that was used and how Digital Marketing Catch Phrases are constantly changing and evolving.
Here are 10 Catch Phrases every Digital Marketer should know for 2019:
A/B Testing: also known as 'split testing', A/B testing brings scientific methodology to marketing and removes the guesswork. It provides data-backed decisions and can be used across a range of communications and considering many variables.
Artificial Intelligence: a method of leveraging prospect data and AI concepts like machine learning to anticipate your prospects next move and improve the customer journey.
Buyer Persona: a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Contextual Marketing: an online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior.
Customer Journey: is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.
Marketing Automation: refers to the software that exists with the goal of automating marketing actions. Many marketing departments must automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
Micro-Moments: Google coined the term micro-moments to define those fleeting instances where people turn reflexively to mobile devices to get what they need. Specifically, micro-moments occur when: I want to go; I want to do; I want to buy.
Multi-Channel Marketing: refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
Omni-Channel Marketing: The term "omni-channel" may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.
SEO: a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.