The Advocate
Mailing List Information:
PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918
SUMMARY DESCRIPTION:
Subscribers to The Advocate- The National Gay and Lesbian Newsmagazine covering news, current affairs and arts and entertainment from a gay perspective.
78% male; average age 42.
Average unit of sale 40.00.
LIST SOURCE:
Direct mail.
SELECTIONS WITH COUNTS:
| Segment: | Total Number: | Price per/M: |
Active subscribers
6 month hotline subscribers
0-12 month expires
3 month hotline subscribers
(*) Fundraisers rate, less 20.00/M.
Minimum order 5,000. | Please Inquire | Please Inquire |
OTHER SELECTIONS:
State, SCF, Zip, gender, 7.00/M extra; key coding, 2.50/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
2 times a year.
