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Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918

SUMMARY DESCRIPTION:
Subscribers to a magazine that features articles on decorateing, renovation, collecting, antiques, old-world crafts, gardening, regional food specialties, and profiles of country families.
19% male, 81% female; average age 46.
Average unit of sale 21.97.

LIST SOURCE:
Direct mail sold.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Universe
Hotline (monthly)
3 month
6 month
Change of address (3 month)
Expires
863,970
47,030
164,420
224,620

14,910
506,000
Please Inquire


OTHER SELECTIONS:
1 month hotline, 16.75/M extra; 3 month hotline, 12.00/M extra; state, SCF, Zip, gender, 9.00/M extra; 3rd party blow in, 10.00/M extra; renewals, 11.00/M extra; 6 month hotline, 9.00/M extra; change of address, 12.00/M extra; paid, 11.00/M extra; enhancements, 14.50/M extra; key coding, 43.50/M extra; composite interest, 16.00/M extra; DMS, DTP, 11.00/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Diskette, 25.00 fee; e-mail, 50.00 fee; CD-ROM, 25.00 fee; FTP, 50.00 fee; tape conversion fee, 25.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
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