Press Release

DirectMail.com Hires Lisa Donnelly as Vice President of Data Strategy

New hire reflects growth and expansion of data solutions business

February 1, 2015
Prince Frederick, MD

DirectMail.com™ (www.DirectMail.com), a recognized leader in data-driven solutions for enterprise commercial and non-profit organizations, continues aggressive growth and expansion in marketing data and insight solutions, and welcomes industry veteran Lisa Donnelly as Vice President of Data Strategy. In her newly created role, Lisa will lead the overall corporate data strategy and help clients to better leverage information to drive marketing results. Building on DMC’s patented GeoInsight™ Engine and unique data solutions, Lisa will help the firm extend its data offering to new commercial markets such as B2C, Multichannel Retail, Travel and Higher Education.

Lisa is a results-oriented marketing professional, with multi-disciplinary experience across a wide array of industry verticals. Most recently, she was the Senior Director of Premium Partner Relationships at Epsilon in Colorado; prior to that, she held numerous leadership positions at Merkle. She has extensive experience in shaping and growing overall data strategies and new industry solutions, and she has helped other growth companies achieve breakthrough success.

Bob Salta, a partner at DirectMail.com, says, "We are excited to continue to add new talent to our organization to continue to bring new solutions to our growing roster of clients. Lisa adds a new dimension of expertise and is well recognized in the database marketing and CRM industry for her expertise, leadership and client relationships. In this era of "big data" and integrated marketing, clients will continue to benefit from our expanded expertise, thought leadership and new data solutions."

Lisa is also looking forward to the new challenge. "I am very excited about working at DMC and helping grow and expand the data strategy platform. Their combination of cutting edge tools, strategy, and intelligence puts them on the verge of tremendous growth in 2015 and beyond. I feel fortunate to have the opportunity to be part of it."

About DirectMail.com

DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Insight and Analytics, Digital Marketing and Full Service Production services. For over 40 years, DirectMail.com's proprietary GeoInsight Engine and Intelligent Marketing Process have grown clients' market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com's proprietary data, business intelligence technology and segmentation products fuel the marketing and CRM efforts of the nation's leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at DirectMail.com, call 1-888-690-2252, or join the conversation on Facebook, LinkedIn, or Twitter

Contact:
Mike Savage
DirectMail.com
1-888-690-2252 ext. 399
MSavage@directmail.com