Press Release

DirectMail.com Analytics Team to Host Webinar Focused on GeoInsight and Audience Targeting

Webinar will address strong industry demand for new targeted marketing technologies.

DirectMail.com™ (DMC), a recognized leader in data-driven solutions for mid-market and enterprise organizations, today announced an upcoming webinar on June 27, 2017 entitled, “GeoInsight: Leveraging Location Intelligence to Improve Your Targeting”.

To register, go to https://attendee.gotowebinar.com/register/7413577380264386818

The analytics team from DMC’s agency will address key marketing challenges, industry case studies and a walk through of the patented solution. GeoInsight is leveraged by many clients across commercial industries and non-profits, including Meineke, ZipCar, GlassesUSA.com, Amazon, MerryMaids and many others. Strong demand for DMC’s targeting solutions continues to fuel growth in traditional and emerging high growth technology industries such as e-commerce and premium consumer brands.

“In today’s ever-changing competitive landscape, marketers are more challenged than ever to maximize their audience targeting and spend. Especially in the current omni-channel marketing environment, getting the audience and profile right is critical. Our webinar will address these key solutions and data technologies.” Stated Mike Savage of DirectMail.com.

GeoInsight™ puts powerful, yet easy-to-use database analytics directly into your hands. This fast, real-time system allows marketers to learn about the behavior and lifestyle patterns of current and prospective customers and donors BEFORE marketing to them.

Based on a simple, web-based map interface, GeoInsight™ is composed of:

  • GeoInsight places the combined power of enterprise-level, location-based data analytics and real time customer-rich information at your fingertips with this easy to use, web-based marketing intelligence solution.
  • By enabling you to view your database’s customer concentrations as well as lifestyle and purchasing behavior characteristics, GeoInsight enables you to instantly analyze your markets, customers and prospects, providing in-depth knowledge and marketing intelligence.
  • By combining your existing database with GeoInsight location-based, data-mining and modeling information you will be able to gain a new level of selectivity and precision in targeting prospects and engaging existing customers to increase market share.

About DirectMail.com

DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency and Creative Services, Analytics, Data Products and Technology, Digital Marketing, and Production services. For over 45 years, DirectMail.com's unique GeoInsight Engine and Intelligent Marketing Process have grown clients' market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 marketing and digital professionals, DirectMail.com's proprietary data, business intelligence technology and segmentation products fuel the marketing and CRM efforts of the nation's leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at www.DirectMail.com, call 1-888-690-2252, or join the conversation on Facebook, LinkedIn, or Twitter.

Contact:
Mike Savage
DirectMail.com
301-855-1700 ext. 2330
MSavage@directmail.com