Air Force Association Re-signs DirectMail.com as Agency of Record for Fundraising Efforts
AFA continues strong momentum with data-driven agency partnership.
July 6, 2016
DirectMail.com™ (DirectMail.com) will continue working with the Air Force Association as their agency of record on a data-driven communications strategy that has revolutionized the way they raise funds for all fundraising programs and events.
Drawing on DMC's extensive fundraising experience and overall capabilities, AFA will continue to leverage targeting, segmentation and analytics to identify potential target groups within key strategic areas, building loyalty and drawing higher levels of donations and engagement.
DMC takes a 360 degree approach to reviewing the AFA constituent experience and identifying major areas of growth and opportunity. This process results in a comprehensive, integrated marketing plan for donor acquisition, retention, renewal, and lapsed reactivation.
The Air Force Association (AFA) is a non-profit, independent, professional military and aerospace education association promoting public understanding of aerospace power and the pivotal role it plays in the security of the nation. In addition to publishing Air Force Magazine, they conduct national symposia and disseminate information through outreach programs and professional development seminars. Finally, AFA presents scholarships, grants, and awards to recognize excellence in the aerospace field and STEM education.
In addition to ensuring consistency, DMC will provide economies of scale to AFA by integrating various campaign strategies through a centralized execution process. By leveraging proprietary data solutions, such as Charitable Share of Wallet, DonorChoice and GeoInsightTM, DMC can provide specific demographics, psychographic, and financial attributes. This insight will provide AFA the opportunity to improve targeting, digital outreach and overall donor engagement.
The insights gleaned from the segmentation process will result in a higher level of overall engagement from new and existing AFA members. DMC's ultimate goal is a new strategic roadmap and an improved fundraising approach for the association so that they can better carry out their important mission.
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency and Creative Services, Analytics, Data Products and Technology, Digital Marketing, and Production services. For over 40 years, DirectMail.com's unique GeoInsight Engine and Intelligent Marketing Process have grown clients' market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 marketing and digital professionals, DirectMail.com's proprietary data, business intelligence technology and segmentation products fuel the marketing and CRM efforts of the nation's leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at DirectMail.com, call 1-888-690-2252, or join the conversation on Facebook, LinkedIn, or Twitter
301-855-1700 ext. 399